Segment Value Management

Segment Value Management

Understanding how your customers behave under different conditions is your most powerful tool. Demographics, social relationships, preferences and spending tendencies differ for each person. INFOVAS provides a new platform offering more interactive ways to understand your database and to increase efficiency and competitive differentiation.

SEGMENT VALUE MANAGEMENT TOOL (SVM™)

Although life cycle of each existing and/or prospect client is not identical, they all face with similar challenges of communication complexity. Dozen of SMS’s irrelevant to demographics or incompatible with cell phone capabilities, received MMS or wap push links with incorrect times, overloaded mailboxes with spam e-mails… Companies are aware of targeted advertising matters and return rates should be precisely measured. People are unlikely to be loyal customers, help promote your brand and follow your new products and services unless they feel themselves “special one” SVM™ enables companies to reach targeted sub-segments, with correct timing and by emphasizing different aspects of your products and/or services. It also ensures to create interactions with targeted groups via agenda-setting activites by pre-defined frequencies. The whole system is based on user experience, established on data center or Cloud and operated with maximum security level via web and mobile clients. Easy access, authorized users in different levels, approval phases and performance reporting are main components of the system. It enables you to create comparative data analysis based on product, service, event, group or time period. In other words, it is a future business guide helping your decision making process. Beyond a standard solution, SVM™ is a modular structure which is able to adapt to your business needs and market features. SVM™ is designed specially to change rule of the game and you will be able to be a “game changer”